How To Write A Cover Letter For A Marketing Position

If you're a marketer promoting a product, you'd try to sell the customer on why the product is unique, why it meets a specific need and why it will make a short- and long-term difference in the customer's life.

If you're seeking a marketing position, you should market yourself just like you would a product. While your résumé should include all the details about your experience and successes, you can use your cover letter to sell yourself and hook the hiring manager into reading your résumé.

"In my opinion, cover letters are the 'first impression' for a potential recruit," says Tracey Gould, director of marketing at Baskervill, an architectural, engineering and interior design firm in Richmond, Va. "This is the opportunity where a candidate should wow the potential employer with a summary of who they are and what they are passionate about in terms of marketing, display their successes in terms of qualitative and quantitative results, and demonstrate the value they ... would bring to the particular role and organization for which they are applying."

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Questions For A Marketing Interview

You have done your research on the company and you are well aware of what your role is going to be, if and when you get the job. You have gone through numerous interview tips and have prepared for all the obvious questions like ‘tell me about yourself,’ ‘why should we hire you’ and ‘what is your biggest weakness/strength.’ But what about the industry specific question? Are you clueless about what the interviewer is going to ask you about marketing? Not sure on what is Kotler’s definition of marketing! Well, we are here to help you prepare for questions for a marketing interview.

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