Imagine a world where you don’t have to cover your screen when your boss walks by so she doesn’t see you checking Facebook for the millionth time. Or a work environment where it’s considered mandatory to be glued to your phone, snapping away and scrolling through Instagram with a vengeance.
Well, this world exists, and you could be part of it, getting paid to help companies successfully market their products and services on social media.
Marketing manager
Why: Marketing managers used to run advertisement campaigns in magazines, newspapers, billboards and television commercials. Now companies are spending large amounts of their marketing budgets on social media and website ads.
What you’ll need: a bachelor’s degree
What you’ll make: $124,850 per year
Art director
Why: Art directors are responsible for the aesthetic imagery you see in online and offline advertisements, including social media content. You’ll stage the photo and video shoots for campaigns on Facebook, Instagram and Snapchat.
What you’ll need: a bachelor’s degree in art, photography, journalism or design
What you’d earn: $89,760 per year
Copywriter
Why: You’ll be in charge of writing engaging copy for social media posts. Get used to promoting a brand in 140 characters or less!
What you’ll need: Although it’s not essential, it’s helpful to have an undergraduate degree, preferably in English, marketing or communications.
What you’d earn: $60,250 per year
Customer service representative
Why: People are likely to take to Twitter, Facebook and even Instagram when they have a question or complaint. Customer service representatives spend time answering social media messages and comments to resolve issues and increase customer satisfaction.
What you’ll need: a bachelor’s degree, though some positions only require a high school diploma
What you’d earn: $31,720 per year
Graphic designer
Why: Graphic designers make creative images using computer software such as Photoshop. They develop illustrations, designs and motion graphics like GIFs and Cinemagraphs. Graphic designers know how to create engaging, informative social media content.
What you’ll need: A bachelor’s degree in graphic design, art or a similar field is usually required.
What you’d earn: $46,900 per year
Film and video editor
Why: Video performs very well on social media platforms like Facebook, Snapchat, Instagram and YouTube. You would create short content that lives exclusively on social media.
What you’ll need: a bachelor’s degree, preferably in film, broadcast journalism or marketing
What you’d earn: $55,740 per year
Public relations specialist
Why: Public relations specialists are responsible for helping brands and people present a positive public image. You’ll help to monitor brand perception on social media and share press releases and press hits on social media.
What you’ll need: a bachelor’s degree with a specialization in writing, journalism, communications, English or business
What you’d earn: $56,770 per year
Market research analyst
Why: Market research analysts study market conditions to evaluate the market for a product or service. You’ll evaluate the social media landscape to see what people want, who the current and potential buyers are, and how to price the product.
What you’ll need: a minimum of a bachelor’s degree in marketing or business
What you’d earn: $62,150 per year
Promotions manager
Why: People often say that social media is “pay to play”—meaning a brand must spend money in order to get more people see its content. You’ll create paid media strategies, as well as purchasing incentives like sales, sweepstakes, contests, special gifts and coupons.
What you’ll need: a minimum of a bachelor’s degree, preferably in marketing or business
What you’d earn: $124,850 per year
Account manager
Why: Your job will be to work with in-house department heads within an organization; or, at an agency, you’ll be the person responsible for being the primary contact for the client, social media team, creative team and other team members to create marketing strategies.
What you’ll need: a minimum of a bachelor’s degree, preferably in marketing
What you’d earn: $124,850 per year
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