Marketing & Sales

Introduction

Marketing and sales management has influenced significantly the growth of commercial activity in the last few decades. With globalisation and accelerated economic activity marketing and sales professionals have had a noticeable growth in opportunities worldwide. Marketing and sales functions demand cyber skills and a renewed approach to the business function. Electronic Business is offering great challenges to marketing professionals.

Nature of work

Sales and marketing are interdependent functions. Marketing is a business activity used for marketing of goods, consumer durables, industrial goods, services, financial services, computing, travel, education, media, exports etc. Marketing involves market research & analysis, product development, pricing, promotion and sales forecasting.
Sales executives are responsible for establishing the market net work for a product. Sales managers assess and fix sales targets and work out strategies for its implementation. They locate distributors, plan sale outlets, and establish business infrastructure. They execute orders and ensure proper supply and oversee retailing outlets for proper stocking and display.
Electronic Business would enhance marketing activities creating a world wide customer clientele.

Personal Qualities

Marketing managers must be effective communicators with interest in business , awareness of business at all levels - local , national and international . They should be perceptive of social, economic and political trends. They must have ability to take decisions, have skill of dealing with people along with perseverance. Leadership, ability to work as part of a team and the ability to interact and work with people from different cultures is required. Sales managers and executives require excellent peoples skills and must have initiative, enthusiasm and interest in details. Mature judgement and brain power is crucial for marketing success .

Entry Routes

Graduates in science,commerce/ economics and even humanities can opt to study management . Graduate course in business studies(BBS) has become a popular option as it provides a composite academic and practical training package. Students from a nonscience school background can enter as junior sales trainee after graduating in business studies.Another academic option for school leavers is the 5 year Masters in Management Studies(MMS) course . The Masters in Business Administration of 2 years duration(MBA)and is open to graduates from varied streams. Computer training in E- Business would best be pursued after graduation in subjects like business studies/ economics/ commerce or MBA .The study pattern for the coming decade must be a coordinated exercise in mastering computing skills for business application along with business related education for effective marketing management.

Courses

Bachelor in Business Studies (3 years)

University of Delhi,College of Business Studies,Vivek Vihar,New Delhi; Dr. Ambedkar University, Agra; Sardar Patel University,Vallabh Vidyanagar;Mangalore,Mysore and Madras Universities; Madurai Kamraj University;SriVenkateshwara University; Nagarjuna University; Jamia Millia Islamia,New Delhi; Bharathiar University,Coimbatore;Andhra university, Visakhapatnam; Himachal University, Simla; Gurunanakdev University,Amritsar; Bhartidasan university,Tiruchirapalli.

Daly College Business School,Indore(BA.Hons Business Administration in partnership with De Montfort University,Leicester,UK.)

5 year MMS-BITS Pilani admits students after XII PCM for this course.University of Lucknow and Devi Ahilya Vishwavidyalaya in Indore also offer this programme.

Premier MBA courses( See Business management )

MBA(Marketing)-IIT Delhi conducts a 2 year programme which is open to engineering/ science/economics/ computer science /operations research graduates.

Post graduate diploma in Marketing Mangement(1 year)-
Times School of Marketing,New Delhi.
Amity Business School, Sector-44, Noida 201 303
All India Management Association-Centre for Management Education 14, Institutional Area, Lodhi Road, New Delhi 110 003
Lal Bahadur Shastri Instt. of Management and Development Studies, 1/196, Vikas Nagar, Kursi Road, Aliganj, Lucknow
Symbiosis Institute of Business Management, Senapati Bapat Marg, Pune - 411004

E-Commerce courses are open to graduates /postgraduates in Business studies/management. E- Business courses include E- business Foundation, Web Publishing, Java Application Development and administration, Web Development, administration and security etc.Training options are offered at Authorised Training Centres of Microsoft/IBM/Lotus/Oracle e.g SQL Star,NIIT, Aptech, Asset Interntional , STG, Koenig .

MBA in Marketing/ Marketing Economics.

Delhi
University of Delhi, Faculty of Management Studies, Delhi 110 007
Kashmir
University of Kashmir, Department of Management Studies, Hazratbal, Srinagar 190006
MBA (Mktg.)
Madhya Pradesh
Devi Ahilya Vishwavidyalaya, Instt. of Management Studies, Takshila Campus, Indore 452001
International Institute of Professional Studies, Khandwa Road, Indore 452001
IPS Academy of School of Management, Indore-Mhow Road, Rajendra Nagar, Indore 451210
Awadesh Pratap Singh University, Institute of Business Administration, Rewa 486003
Guru Ghasidas University, LB Shastri Instt. of Management Studies, Bilaspur 495005
Ravishankar University, School of Studies in Management, Raipur 492010
Rani Durgawati University, Institute of Management, Jabalpur 402002
Maharashtra
SP Jain Instt. of Management & Research, Munshi Nagar, Dadabhai Road, Andheri (W), Mumbai 400058
NorthEastern States
Manipur University, Manipur Institute of Management Studies, Canchipur Imphal 795003
Punjab
Guru Nanak Dev Univ., University Business School, Amritsar 143005
Uttar Pradesh
Motilal Nehru Regional Engineering College, School of Management Studies, Allahabad 211004
University of Lucknow, Faculty of Commerce, Deptt. of Business Administration, Lucknow 226007