Job-seekers worry about their branding, but the folks who worry about it the most are people who are trying to change careers.
They wonder whether hiring managers will consider them for open positions when their resumes don't seem to show any relevant experience in their pasts.
Here are some of the branding questions that keep career-changers up at night:
• "I'm accomplished and credible in my traditional field, but there are no jobs in that field anymore. That's why I'm changing careers -- but why would a hiring manager choose me over somebody who's already worked in their function and industry?"