How To Brand Yourself For A Career Change

• 2-minute read •
Job-seekers worry about their branding, but the folks who worry about it the most are people who are trying to change careers.
They wonder whether hiring managers will consider them for open positions when their resumes don't seem to show any relevant experience in their pasts.
Here are some of the branding questions that keep career-changers up at night:
• "I'm accomplished and credible in my traditional field, but there are no jobs in that field anymore. That's why I'm changing careers -- but why would a hiring manager choose me over somebody who's already worked in their function and industry?"

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How To Promote Your Personal Brand Within Your Existing Company

• 2-minute read •
A lot of advice on managing your personal brand is geared towards promoting yourself to the external market: update your resume; stay active on social media; join a professional association. But what if you want to stay where you are and raise your profile within the company – e.g., get promoted, move laterally or simply stay top of mind in your department? Here are five strategies for promoting your personal brand internally:

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