How To Easily Make Yourself The Most Obvious Fit For The Position

• 5-minute read •
The other day, I was scanning through resumes for one of my open positions when a co-worker dropped by to recommend a friend of hers who had applied. “He’s amazing,” she said, “and would be perfect for this role.” I went back to the applications and realized I had put him in the “probably not” pile. “I’ll talk to him,” I said, thinking that I’d have one conversation and pass.
Turns out, he was perfect for the position and made it to late stages in the interview process. So why did his resume almost get tossed? Because he had a bit of a different background than I was initially looking for for the role, and his application didn’t connect those dots quite so clearly.
Or frankly, maybe they did—and I was just powering through resumes as fast as I could and focusing on the ones that clearly looked like the best fit.

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How To Write A Cover Letter For A Sales Position

A cover letter is your first opportunity to impress a potential employer, and when you work in sales, you know how important a first impression can be.

While the goal of a cover letter is to introduce yourself, explain why you're a good fit for the position and express your interest in the company, a cover letter for a sales position will be more targeted. Are you unsure if your cover letter can close the deal? Read on for tips on what to include.

Strut your sales statistics
If you've already held a sales position, this is your opportunity to show off your winning numbers. Sandra Lamb, a career, lifestyle and etiquette expert, says to include your most important achievements:

Sales success rate, expressed in numbers.
Customers or clients retained and converted to new product areas.
New customers or clients gained.
Increase in profits and sales levels.
Being specific has more impact than simply saying you were one of the best sales team members at your company.

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