It is helpful to first do a SWOT of yourself so that you know which are the areas in your personality and experience that you can capitalize upon. Then seek a job which offers you an opportunity to build on those areas further so that you bring a lot of value to the table.
Once this is done, finding a connect between your current job performance and your next job falls in place smoothly. The following are few acceptable reasons you can offer:
The new job profile makes good use of your skills and experience and offers a wider scope for you to contribute.
Larger range or different responsibilities.
New learnings in the job profile.
Challenging job profile.
Better compensation ( but this should never be the only factor – can be an add-on factor to one of the above)
It is never a good idea to bad mouth your current company or boss. It reflects a negative mindset in handling challenges and it concerns the interviewer because you may do the same with the new company on joining or when leaving.
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